(via scaryideas.)

Still, I don’t think it can possibly beat the secret REM “End of the World” fundraising video that is so effective and awesome people still only talk about it in hushed tones in the corridors of Otto Helmstradt. Watching that used to make me proud every time I was having a hard day in A’dam. Somewhere in my moving boxes, in some country, I’ve still got a NTSC video of it I need to digitize and break on YouTube. Hmmmmm…

(and a big welcome back to SH who’s gone back to helping tech over there at the Hotel California and to SB who just jumped Le Manche from AI to there. Good luck guys !).

And while I’m ranting, I also hate the good couple of hours I waste sometime in the week after a conference typing everyone’s name into my address book as well (hmmm… talking like that, I should probably provide a secret web vcard link on mine for people so the tech-savvy can just save the details into their addressbook rather than typing it all out).

So, I thought this was cool : Memorable, creative, brand-centric and just plain fun (though kinda a pain to carry a lot of them round in your wallet… =] ).

When LEGO employees get a business card like this, they even try to match the look of the minifig (gender, hair, glasses) to the person.

I love it. It’s a brilliant way for LEGO to use their brand and to create some happiness along the way.

OK, admittedly, part of my liking of this might be because I had always wanted my own action figure (or my guilt-laden love of Robot Chicken).

Oh, and there is also a link on the same page to Neil Patel’s 51 other creative business cards as well.

(via geekdad.)