Branding chocolate and the art of design

If Apple and Google have taught us anything its about how simplicity, focus on purpose and good design are essential components of success these days. Story, identity, and design all have to come together to make your product work. Great video on how this is with tcho.

(via scaryideas.)

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Published:: 17.11.09 / 12am

Tags:: brand, business, design, marketing, startups

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Daryl New blog post: Logorama - brand based animation http://bit.ly/d1Crek. (Updated 11 hours, 43 minutes ago)
Daryl New blog post: Up in the Air http://bit.ly/aGTBsR. (Updated 12 hours, 13 minutes ago)
Daryl Don't know why, but #capoeira felt completely awesome tonight. Finally felt like I'm getting back to where I used to be. Or sleep helps. =]. (Updated 15 hours, 59 minutes ago)
Daryl No, I don't think so, but close to *as* important -> RT @topfunky: "The tests are more important than the application" http://bit.ly/a7gv9l. (Updated 19 hours, 22 minutes ago)
Daryl Urk. In order to write #Cucumber stories to *extend* an app means you have to write the basic stories they didn't. #ror #fatfreecrm. (Updated 19 hours, 46 minutes ago)

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