Purple Cow by Seth Godin
Seth isn’t the person who coined the idea that both attention and time are scarce resources for consumers now, but probably the first to apply it to the fact that if you’re not being remarkable, you’re dead.
Purple Cow is basically the outpouring of those tenants and a short, cool immensely practical read that avoids jargon that anyone focusing on social media or even marketing in general should take a quick troll through.
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