Greenpeace: Inspiring Action

Great new identity and branding piece from my old colleagues at Greenpeace :

Still, I don’t think it can possibly beat the secret REM “End of the World” fundraising video that is so effective and awesome people still only talk about it in hushed tones in the corridors of Otto Helmstradt. Watching that used to make me proud every time I was having a hard day in A’dam. Somewhere in my moving boxes, in some country, I’ve still got a NTSC video of it I need to digitize and break on YouTube. Hmmmmm…

(and a big welcome back to SH who’s gone back to helping tech over there at the Hotel California and to SB who just jumped Le Manche from AI to there. Good luck guys !).